Proof that under-standing people works.
A selection of projects showing how deep human insight turns into real-world impact.
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Product & Digital Innovation
SCIENCE & POLICY PLATFORM
Decision-makers didn’t need more scientific data — they needed a more human and tangible way to understand the future.
Client: GESDA
The Design Challenge
The Geneva Science and Diplomacy Anticipator (GESDA) works at the intersection of science and global policy. Yet emerging science is incredibly complex, making it difficult for policymakers and diplomats to translate scientific foresight into meaningful decisions. GESDA needed a way to turn scientific anticipation into something leaders could actually engage with.
The Human Insight
Through Emotiva™ insight work, we identified distinct audience archetypes — from curious citizens to future-makers.What they shared was not a lack of interest, but a lack of clarity and emotional connection to the implications of science.
People needed science to feel navigable, human, and actionable.
The Solution
We designed the Anticipation Observatory platform — an AI-enabled digital experience that transforms complex foresight data into interactive storytelling, real-world scenarios, and decision-making tools. The platform makes emerging science understandable, relevant, and engaging for global leaders.
+88%
platform sign-ups in the first three months
Complex foresight translated into accessible decision tools
New global benchmark for science diplomacy platforms
Childhood Myopia Therapy
Designing a digital therapy children actually want to use.
Adherence wasn’t driven by parents or doctors — it depended on how children emotionally related to treatment
Client: Dopavision
The Design Challenge
Childhood myopia is rapidly increasing worldwide. Digital therapies promised a solution, but maintaining long-term engagement among young patients proved difficult. Without consistent use, the therapy simply wouldn’t work.
The Human Insight
Through Emotiva™ research with families, we discovered a key dynamic:Children did not perceive therapy as healthcare — they experienced it as something imposed by adults.
Motivation came from autonomy, play, and visible progress — not instruction.
The Solution
We designed a digital therapeutic experience that integrates treatment into an engaging gaming environment. By combining therapy with playful interaction and progress feedback, treatment became something children actively wanted to return to.
+80%
sustained engagement rates
Improved treatment adherence signals
A new model for pediatric digital therapeutics
Healthcare Engagement
Turning a physician platform into a real professional community.
Doctors engage when they connect with peers — not when they are targeted by marketing.
Client: Takeda
The Design Challenge
Physicians face overwhelming amounts of digital information and often disengage from branded platforms. Takeda needed a new approach to meaningful physician engagement.
The Human Insight
Through Emotiva™ interviews with gastroenterologists, we discovered that physicians were not looking for more promotional content. What they valued most was peer exchange, recognition, and professional curiosity.
The Solution
We designed a community-driven physician platform that prioritized peer interaction, knowledge sharing, and meaningful engagement over marketing communication. The platform fostered genuine professional dialogue.
Significant increase in physician participation
Stronger community engagement
A benchmark for meaningful HCP digital engagement
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Seeing parallels to your own challenge?
Engagement & Behavior Change
Consumer insight & innovation
Unlocking a New Wellbeing
MarketDiscovering a new wellbeing category beyond nicotine
Consumers weren’t searching for nicotine alternatives — they were searching for emotional relief.
Client: BAT, British American Tobacco
The Design Challenge
BAT wanted to explore opportunities beyond nicotine, particularly in the rapidly growing mood and wellbeing space. But the category was already crowded with digital health and meditation apps. The real opportunity remained unclear.
The Human Insight
Emotiva™ insight work revealed a deeper pattern. Consumers felt overwhelmed by mental health solutions that promised transformation but delivered little real support. What people were truly seeking was practical emotional relief for everyday stress, especially around sleep and mental recovery.
The Solution
We helped BAT identify new product and service opportunities in the mood and wellbeing category, grounded in real emotional needs rather than generic wellness trends. This work defined a new strategic innovation space for the company.
New wellbeing market opportunities identified
Strategic innovation direction beyond nicotine
Clear human-centered positioning in the mood category
Digital Health Innovation
Diabetes Behavior Change Platform
Designing a platform that motivates real behavior change.
Treatment adherence isn’t driven by information — it’s driven by identity, motivation, and everyday life realities.
Client: Novo Nordisk
The Design Challenge
Managing diabetes requires consistent lifestyle and treatment adherence. Yet many digital health tools struggle to maintain long-term patient engagement. Information alone rarely leads to sustained behavior change.
The Human Insight
Through Emotiva™ insight work with patients, we uncovered the emotional and psychological realities behind diabetes management. Patients were not simply making rational health decisions — they were navigating identity, stigma, fatigue, and everyday trade-offs. Behavior change required emotional motivation, not just information.
The Solution
We designed ChangeMyDiabetes, a digital behavior-change platform that supports patients through motivation, reflection, and personalized engagement. The platform helps patients reconnect with their goals and maintain meaningful progress.
Stronger patient engagement with treatment tools
A scalable digital behavior-change model
New standard for patient-centered diabetes support
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Curious about how we consistently unlock deep insights?
Systems & Organizational Transformation
Employees Ways of Working
Huddle Co-Creation Platform
Turning employees into co-creators of innovation
People engage when they feel heard — not when they’re simply asked to contribute.
Client: Roche
The Design Challenge
Roche wanted to strengthen employee engagement and collaboration across teams. Traditional internal communication tools had limited impact — participation remained low.
The Human Insight
Through Emotiva™ insight work with employees, we discovered that people were eager to contribute ideas — but felt their voices rarely influenced real decisions. What they needed was visible participation and genuine dialogue.
The Solution
Together with internal Roche teams we designed Huddle, an internal co-creation platform that enables employees to share ideas, collaborate on initiatives, and contribute directly to innovation across the organization. The platform created a new culture of participation.
Stronger employee engagement in innovation initiatives
More transparent dialogue across teams
A scalable model for employee co-creation
Organizational Culture
Culture Transformation Dialogue
Unlocking honest dialogue between employees and leadership
Most organizational problems persist because people don’t feel safe enough to voice them.
Client: Roche
The Design Challenge
Roche wanted to address cultural barriers and improve communication between leadership and employees. Yet many challenges remained unspoken.
The Human Insight
Through our work with teams, we observed that employees often carried frustrations and concerns — but lacked safe environments to express them. What was needed was not another communication channel, but a format that enabled honest dialogue.
The Solution
We designed and moderated live dialogue sessions where employees and leadership could openly address challenges and explore solutions together. Human-centered facilitation tools helped participants express perspectives safely and constructively.
Breakthrough conversations between teams and leadership
Immediate resolution of long-standing issues
Dialogue format replicated internally across the organization
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One pattern. Many contexts.
Across healthcare, innovation, engagement, and culture, the pattern is the same:
When solutions are grounded in deep human understanding …
… they connect.
When people feel understood …
… engagement follows.
That’s the work we do.
Letʼs talk
If you’re facing a challenge where people, behavior, or engagement really matter —we’d love to explore it with you.
